Jungyeon (Jay) Seo
CMAC member
Biography
Dr Jungyeon (Jay) Seo is the Industry Analysis Team Leader and Chief Analyst at Shinyoung Securities in Seoul, South Korea. Since joining the firm in 2006, she has developed deep expertise in the consumer and internet sectors. Over her career, she has produced more than 2,000 analyses and has been widely recognised in several top-analyst rankings from leading Korean newspapers and Thomson Reuters.
Dr Seo serves as a member of the Advisory Committee of both the Korea Accounting Standards Board (KASB) and the Korea Sustainability Standards Board (KSSB), contributing practitioner insights to financial reporting and sustainability standard-setting. She also lectures in accounting at Seoul National University.
She holds a PhD in accounting from Sungkyunkwan University, a Master's degree in Accounting from Seoul National University and dual bachelor's degrees in Social Studies Education and Business Administration from the same institution. Her research interests include analysts' earnings models, accounting-based valuation and financial disclosure.
Group:
Capital Markets Advisory Committee
Title:
CMAC member
Appointed:
1 January 2026
